Typography is usually linked to Classic Design (using John Maeda’s classification), it is used as a core part of interface design or visual design, is the body language of an app or website.
A copywriter see letters as a central component of good communication; moreover it is pure information linked to emotions; it will improve the “voice” of the brand, accessibility and lead impact in a significant manner.
The UX Designer main goal is to solve the users problems. They should know about cualitative (ethnography, mood, age, personality, emotions…) to solve pain-points properly and be able to establish a clear connection between the product and the user. Type plays a big role on this interactions; not caring this from scratch it’s a risky approach in the ideation stage when, for example, communicate better on the screen that users are attempting, improve performance in a task flow when a product is global, or even maybe improve branding.
There have been a number of amazing projects recently like better font rendering on modern browsers, responsive frameworks and —most recent—variable fonts, just to name a few things that will improve design systems, engage and help accomplish users tasks in a more adaptable way and obviously communicate better.
This post explains briefly how type is a key factor on better user experience and conversions. Also, will propose a to-do checklist that will shape the prototype and final UI, and how to manage consumer’s behaviour positively. The purpose is that the audience can get an impression on why we should be always analyzing typography issues between our methods and be able to innovate through powerful experiences.
My goal will be try to answer this two questions:
→ Should we care about classic typography knowledge in some UX practices?
→ What real-world problems would be located if we use typography theory from understanding stage?
This article is under construction…