Some wisdom from NN/g

Don't aim for perfection. Consider the business needs. Learn to fail. Be a leader, not an order taker. "After working in the UX field for 20 years, I know that the road to good user experience is not about technology, but rather about people. Reflecting back, I wish that I dropped what I learned in school sooner. I wish that I understood the importance of being pragmatic over being right." "Being a successful UX practitioner isn’t about always knowing the answers. It’s about understanding people, and helping them get to the answers." Check out "UX Lessons I Wish I Learned in School" by Hoa Loranger. https://www.nngroup.com/articles/ux-lessons/    ...

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Thoughts on this year FITC’s Web.Unleashed

If you are just starting in the Toronto’s tech community like me, you’ll soon find out that it’s very active, dynamic and updated. The Toronto scene is a perfect place to update trends and know what's going on up north, meeting new people in a small or big events, low-key conversations and always ignites new connections — what can be better? I was fortunate to attend to Web Unleashed Conference, organized by FITC. This year was packed with interesting + entertaining talks, closely related in Innovation, Design Guidelines, User Experience and Research areas, even that this event is targeted mostly for a Front-end and Full-stack community. This is my list of favorites talks and workshops, also the ones that made me laugh, think and inspired the most. A Tale of Four Properties Chris Coyier, founder of CodePen, jump-started the conference with a entertaining keynote about the new ways to shape functions right in CSS, live building a fan site...

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Improving User Experience through Typography (Part 1)

Typography is body language and interface. It is a central component of good communication; moreover it is pure information linked to emotions; it will improve usability and accessibility and impacts the human psychology in a significant manner. The “UX teams” main goal is to solve the users problems. They should know also his mood, age, personality, and gender to solve it properly and be able to establish a clear connection between the product and the user. Type knowledge plays a vital role on this interactions; not caring from scratch it’s a risky approach to solve things like communicate the essence of the experience that users are attempting or improve brand identity. More recently, there have been a number of amazing projects like font rendering tools, responsive frameworks and even—most recent—“variable fonts”, just to name a few things that will engage and help accomplish users goals in a better way. This two episodes post...

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Responsive Typography talk in Agencia EGO

As part of a collaborative talks and workshops series inside the agency I'm working for at the moment, I keynote this subject that I'm very passionate about, and the team I think was also very interested. You can download the whole presentation slides in here: [qodef_button size="medium" type="" text="Download slides" custom_class="" icon_pack="dripicons" dripicon="dripicons-download" link="http://pedrosanoja.com/pp/EGO-PresentacionRespTypeHD.pdf" target="_blank" color="" hover_color="" background_color="" hover_background_color="" border_color="" hover_border_color="" font_size="16px" font_weight="" margin=""] - Watch the streaming video of that day (keynote and party, but mostly party)  ...

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