Improving User Experience through Typography

Typography is usually linked to Classic Design (using John Maeda's classification), it is used as a core part of interface design or visual design, is the body language of an app or website. A copywriter see letters as a central component of good communication; moreover it is pure information linked to emotions; it will improve the "voice" of the brand, accessibility and lead impact in a significant manner. The UX Designer main goal is to solve the users problems. They should know about cualitative (ethnography, mood, age, personality, emotions...

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Some lessons learned by Hoa Loranger in her way as a UX specialist (from NN/g)

"Being a successful UX practitioner isn’t about always knowing the answers. It’s about understanding people, and helping them get to the answers." "Don't aim for perfection. Consider the business needs. Learn to fail. Be a leader, not an order taker." "Make yourself indispensable to product teams. Listen to their challenges and take note of the known issues. Show how research and designs will help improve their systems." "After working in the UX field for 20 years, I know that the road to good user experience is not about technology, but rather about people. Reflecting back, I wish that I dropped what I learned in school sooner. I wish that I understood the importance of being pragmatic over being right." "Don’t be discouraged if your organization does not embrace UX right away. Your desire to evangelize UX might feel even more insurmountable when you’re new." "Be humble. Ask questions. Allow others to contribute ideas. Collaborate with them...

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Thoughts on this year FITC’s Web.Unleashed

If you are just swimming for the first time in the Toronto’s tech ecosystem like me, you’ll easily find out that it’s super dynamic. It is s a perfect place to get updates on trends up north, meeting people in small or massive conferences, they are designed to  always ignites new connections — what can be better? A great example is Web Unleashed Conference, organized by FITC. This year was packed with interesting talks, closely related on Innovation, Design Guidelines, User Experience and Typography; even that this event is targeted mostly for a Full-stack community. This was my favorites speakers; the ones that made me laugh, think and inspired the most.   The Fundamental Flaw in Flat Design If you are thinking about transitioning into UX, you have to start learning about what the guys of Nielsen Norman Group has to say about it. Kate Meyer is one of the many User Experience specialist in the company and...

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