Typography is body language and interface. It is a central component of good communication; moreover it is pure information linked to emotions; it will improve usability and accessibility and impacts the human psychology in a significant manner.
The “UX teams” main goal is to solve the users problems. They should know also his mood, age, personality, and gender to solve it properly and be able to establish a clear connection between the product and the user. Type knowledge plays a vital role on this interactions; not caring from scratch it’s a risky approach to solve things like communicate the essence of the experience that users are attempting or improve brand identity.
More recently, there have been a number of amazing projects like font rendering tools, responsive frameworks and even—most recent—“variable fonts”, just to name a few things that will engage and help accomplish users goals in a better way.
This two episodes post explains briefly how type is a key factor on better user experience and conversions. Also, will propose a to-do checklist that will shape the prototype and final UI, and how to manage consumer’s behaviour positively. The purpose is that the audience can get an impression on why we should be always analyzing typography issues between our methods and be able to innovate through powerful experiences.
My goal will be try to answer this two questions:
→ Should we care about typography in a UX process?
→ What real-world problems would be solved if we use typography theory from scratch?
To be continued…