Sr. Principal-level Product Designer, currently focused on AI complex experiences and systems.
Hey there, I’m Pedro Sanoja.
Multidisciplinary designer with background in system engineering, motion graphics, UX Design and research, Product, and visual craft. And a whole bunch of other things.
across startups, agencies, and global corporations helping teams turn pain points and opportunities into prioritization and value through design.
Designing products at the intersection of AI, systems thinking, and human-centered experiences for complex environments. The goal is always the same: making technology feel more understandable, useful, and aligned with real human needs.
Noise to signal.
Design is never a solo journey.
A working system of engineering, research, facilitation, craft, performance, typography, and curiosity.
- User Experience
- Strategy
- Systems Thinking
- Product Development
- Artificial Intelligence
- Research and Discovery
- Team Enablement
- Workshop Facilitation
- Stakeholder Management
- Music Curator
Works & Teams
Selected companies across cybersecurity, banking, luxury fashion, animal health, consulting, brand systems, and creative technology.
-
Current
Bitsight — Agentic Experience, Security and Risk Management
Currently leading the evolution of cybersecurity management experiences and platforms, shaping core operational and governance journeys and AI-driven features for global teams and enterprise clients.
-
2019 to 2024
Farfetch — Luxury Fashion, Loyalty, Concierge, Tooling
Worked with a large global team to design and launch premium digital experiences for high-end fashion customers, from loyalty programs and internal tooling to concierge services and video streaming initiatives.
-
2018
Boehringer Ingelheim — Animal Health, Video Consultations
Led design for BI’s first digital product, partnering with Product, Engineering, and Business to create product strategy, a design system, and execution foundations.
-
2018
McKinsey Digital — Digital Transformation, Finance, Travel
Partnered on concept sprints to validate new digital product opportunities, including shaping the end-to-end experience of a next-generation travel platform.
-
2014 to 2017
Banco Santander — Online Banking, Mobile, Insurance, Loyalty
Alongside EGO Agency, helped shape end-to-end digital banking experiences across web and mobile, leading discovery, design systems and retention for millions of users.
-
2017
Telefónica — Workshops, Digital Transformation
As a UX Consultant for Innlight, Facilitated design sprints and contributed to large-scale digital transformation initiatives across product and service ecosystems.
-
2008 to 2013
Wilde Sunglasses — Brand & E-commerce Experience
Defined brand strategy and built the e-commerce experience from the ground up, aligning visual identity, awareness, storytelling, and digital performance.
-
SINCE 2008
Pangramas — Collabs, Web, brand and motion design & Creative Work
An ongoing creative laboratory exploring digital typography, motion graphics, and code-driven design experiments at the intersection of language and rhythm.
Structure Creates Freedom.
If you’re building something ambitious, complex, or meaningful and need help turning ambiguity into a coherent product system, let’s talk.