Hello there,

I’m a principal-level product designer focused on complex platforms and ecosystems used at global scale. I enjoy working in high-ambiguity environments defining problem spaces, aligning cross-functional teams, and turning strategic intent into clear, scalable systems.

My work sits at the intersection of strategy, systems thinking, and hands-on design craft. Over the years, I’ve led design direction across global products and operations, helping organizations simplify complexity and scale impact with clarity.

Before and alongside product design, I’ve studied system engineer, worked in graphic and did a master in motion design, explored productivity methodologies, and developed projects in trans-media storytelling and digital typography. That cross-disciplinary foundation shapes how I approach products today, as living ecosystems where structure, narrative, and visual language all matter.