Designer, building products and services that genuinely matters.
Product Experience Designer
Resume and Selected Works, 2026
Shaping products, systems, and teams by turning research, constraints, and business goals into clear priorities and better experiences.
Leading design for human-centered digital ecosystems of products and services that genuinely matters, for complex environments within scaling or founding companies. The focus is making this technology more accessible and simple to use, and apply strategies aligned with real human needs.
A mix of craft, mindset, and culture.
- AI & Complex Systems: AI product strategy, agentic and conversational UX, AI-assisted prototyping, systems thinking.
- Enterprise: SaaS platforms, complex workflows, data, reporting, dashboards, and decision-intelligence UX.
- Leadership: Strategy, mapping, stakeholder alignment, facilitation, design critique, mentoring
- Research: AI-assisted research, usability testing, UX metrics, analytics, experimentation, discovery workshops.
- Craft: Design systems, interaction design, information architecture, typography, visual and motion design.
- Tools: Figma, Claude, ChatGPT, v0, Pendo, Miro, Optimal W., Atlassian, Framer, Adobe Studio.
Selected companies across cybersecurity, finance, e-commerce, pharma and consulting.
-
Current
Bitsight
AI, Security and Risk Management.
Leading core agentic workflows design, for security management users. Building design strategy, documentation and design system evolution for new SaaS products, for global enterprise customers.
-
2019 to 2024
Farfetch
E-commerce, Luxury Fashion, Loyalty, Tooling.
Worked with a large global team to design and launch premium digital experiences for high-end fashion customers, from loyalty programs and internal tooling to concierge services and video streaming initiatives.
-
2018
Boehringer Ingelheim
Pharma, Animal Health, Video Consultations
Led design for BI’s first digital product, partnering with Product, Engineering, and Business to create product strategy, a design system, and execution foundations.
-
2018
McKinsey Digital
Digital Transformation, Finance, Travel
Partnered on concept sprints to validate new digital product opportunities, including shaping the end-to-end experience of a next-generation travel platform.
-
2014 to 2017
Banco Santander
Online Banking, Mobile, Insurance, Loyalty
Alongside EGO Agency, helped shape end-to-end digital banking experiences across web and mobile, leading discovery, design systems and retention for millions of users.
-
2017
Telefónica
Workshops, Digital Transformation
As a UX Consultant for Innlight, Facilitated design sprints and contributed to large-scale digital transformation initiatives across product and service ecosystems.
EU-based, globally connected. If you’d like to get in touch, feel free to either email me or add me on LinkedIn.
Emaildesign@pedrosanoja.com LinkedIn/in/pedrosanoja