Strategy+ Design

• Certified User Experience Professional
• Product and Design Strategist
• Design and Systems Thinking
• AI assisted Research and Development
• Agentic Artificial Intelligence
• UX Research
• Metrics and Data Analytics
• Advanced Design Systems
• Workshops and Stakeholder Management
• Visuald and Motion Graphics
• AI Rapid and HQ Prototyping
• Graphic Design and Typography

Selected Works

Selected companies across cybersecurity, finance, e-commerce, pharma and consulting.

1. Current

   Bitsight

   AI, Security and Risk Management.

   Currently leading core agentic workflows design, for security management users. Building design strategy, documentation and design system evolution for new SaaS products, for global enterprise customers.

2. 2019 to 2024

   Farfetch

   E-commerce, Luxury Fashion, Loyalty, Tooling.

   Worked with a large global team to design and launch premium digital experiences for high-end fashion customers, from loyalty programs and internal tooling to concierge services and video streaming initiatives.

3. 2018

   Boehringer Ingelheim

   Pharma, Animal Health, Video Consultations

   Led design for BI’s first digital product, partnering with Product, Engineering, and Business to create product strategy, a design system, and execution foundations.

4. 2018

   McKinsey Digital

   Digital Transformation, Finance, Travel

   Partnered on concept sprints to validate new digital product opportunities, including shaping the end-to-end experience of a next-generation travel platform.

5. 2014 to 2017

   Banco Santander

   Online Banking, Mobile, Insurance, Loyalty

   Alongside EGO Agency, helped shape end-to-end digital banking experiences across web and mobile, leading discovery, design systems and retention for millions of users.

6. 2017

   Telefónica

   Workshops, Digital Transformation

   As a UX Consultant for Innlight, Facilitated design sprints and contributed to large-scale digital transformation initiatives across product and service ecosystems.