His name is Pedro Sanoja.
He is a product and service designer (principal-level), focused on creating solutions through design thinking and systems engineering. He enjoys working in high-impact environments, facilitating opportunity framing, aligning teams, and turning strategy intent into clear, scalable outcomes. Over the years (Santander, McKinsey, Farfetch, Bitsight), he led design direction across global products and operations, helping organizations simplify complexity and scale impact with clarity.
I believe that his approach touch many areas around structure, narrative, and visual language — it sits at the intersection of design craft, user experience, systems thinking, and research.
Alternatively, he’s also a design and product mentor, passionate about productivity tactics, music curator and Dj, and had the chance to work on creative trans-media projects, combining motion graphics, storytelling and typography.
A toned-down Claude