Sr. Principal-level Product Designer, currently focused on AI complex experiences and systems.
Hello there,
I'm a multidisciplinary designer with background in system engineering, motion graphics, UX Design and research, Product, and visual craft. And a whole bunch of other things.
across startups, agencies, and global corporations helping teams turn pain points and opportunities into prioritization and value through design.
Designing products at the intersection of AI, systems thinking, and human-centered experiences for complex environments. The goal is always the same: making technology feel more understandable, useful, and aligned with real human needs.
AI focus.
Design is never a solo journey.
A mix of engineering, creativity, system thinking, craft, mindset, and culture.
- Certified User Experience Professional
- Product and Design Strategist
- Design and Systems Thinking
- AI assisted Research and Development
- Agentic Artificial Intelligence
- UX Research
- Metrics and Data Analytics
- Advanced Design Systems
- Workshops and Stakeholder Management
- Visuald and Motion Graphics
- AI Rapid and HQ Prototyping
- Graphic Design and Typography
Selected Works
Selected companies across cybersecurity, banking, luxury fashion, animal health, consulting, brand systems, and creative technology.
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Current
Bitsight: Agentic Experience, Security and Risk Management
Currently leading the evolution of cybersecurity management experiences and platforms, shaping core operational and governance journeys and AI-driven features for global teams and enterprise clients.
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2019 to 2024
Farfetch: Luxury Fashion, Loyalty, Concierge, Tooling
Worked with a large global team to design and launch premium digital experiences for high-end fashion customers, from loyalty programs and internal tooling to concierge services and video streaming initiatives.
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2018
Boehringer Ingelheim: Animal Health, Video Consultations
Led design for BI’s first digital product, partnering with Product, Engineering, and Business to create product strategy, a design system, and execution foundations.
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2018
McKinsey Digital: Digital Transformation, Finance, Travel
Partnered on concept sprints to validate new digital product opportunities, including shaping the end-to-end experience of a next-generation travel platform.
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2014 to 2017
Banco Santander: Online Banking, Mobile, Insurance, Loyalty
Alongside EGO Agency, helped shape end-to-end digital banking experiences across web and mobile, leading discovery, design systems and retention for millions of users.
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2017
Telefónica: Workshops, Digital Transformation
As a UX Consultant for Innlight, Facilitated design sprints and contributed to large-scale digital transformation initiatives across product and service ecosystems.
Let's talk
If you’re building a digital product or service that is ambitious, complex and meaningful and need help, reach out!