Pedro Sanoja.

Designer, building products and services that genuinely matters.

Product Experience Designer

Resume and Selected Works, 2026

Pedro Sanoja
18 yrs.

Shaping products, systems, and teams by turning research, constraints, and business goals into clear priorities and better experiences.

Leading design for human-centered digital ecosystems of products and services that genuinely matters, for complex environments within scaling or founding companies. The focus is making this technology more accessible and simple to use, and apply strategies aligned with real human needs.

Agentic Experiences.
Design is never a single field journey.

A mix of craft, mindset, and culture.

  • AI & Complex Systems: AI product strategy, agentic and conversational UX, AI-assisted prototyping, systems thinking.
  • Enterprise: SaaS platforms, complex workflows, data, reporting, dashboards, and decision-intelligence UX.
  • Leadership: Strategy, mapping, stakeholder alignment, facilitation, design critique, mentoring
  • Research: AI-assisted research, usability testing, UX metrics, analytics, experimentation, discovery workshops.
  • Craft: Design systems, interaction design, information architecture, typography, visual and motion design.
  • Tools: Figma, Claude, ChatGPT, v0, Pendo, Miro, Optimal W., Atlassian, Framer, Adobe Studio.
Selected Works

Selected companies across cybersecurity, finance, e-commerce, pharma and consulting.

  1. Current

    Bitsight

    AI, Security and Risk Management.

    Leading core agentic workflows design, for security management users. Building design strategy, documentation and design system evolution for new SaaS products, for global enterprise customers.

  2. 2019 to 2024

    Farfetch

    E-commerce, Luxury Fashion, Loyalty, Tooling.

    Worked with a large global team to design and launch premium digital experiences for high-end fashion customers, from loyalty programs and internal tooling to concierge services and video streaming initiatives.

  3. 2018

    Boehringer Ingelheim

    Pharma, Animal Health, Video Consultations

    Led design for BI’s first digital product, partnering with Product, Engineering, and Business to create product strategy, a design system, and execution foundations.

  4. 2018

    McKinsey Digital

    Digital Transformation, Finance, Travel

    Partnered on concept sprints to validate new digital product opportunities, including shaping the end-to-end experience of a next-generation travel platform.

  5. 2014 to 2017

    Banco Santander

    Online Banking, Mobile, Insurance, Loyalty

    Alongside EGO Agency, helped shape end-to-end digital banking experiences across web and mobile, leading discovery, design systems and retention for millions of users.

  6. 2017

    Telefónica

    Workshops, Digital Transformation

    As a UX Consultant for Innlight, Facilitated design sprints and contributed to large-scale digital transformation initiatives across product and service ecosystems.

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